6/10/2023 0 Comments Sendblaster pro 4 keyInvoking strong emotions is the key here, and to do that you will need to understand how certain words do so in different scenarios. Thankfully, with a few small tweaks, you’ll be turning what would have been a failed attempt to inspire a reader into an increase in engagement. Because of the lack of auditory cues when reading an email, the choice of words is of utmost importance. It is what pushes readers to take action, depending on what you want to happen. A carefully written email is an email marketer’s most important tool, particularly persuasive emails. Some email composers may think that big words make something sound more sophisticated, and therefore more desirable and appealing when in reality simplicity and ease of understanding is one of the things readers value most.
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